Resume.

EXPERIENCE

ORIGINS BEHAVIORAL HEALTHCARE |2017-2018

Vice President, Chief Marketing Officer

  • Multi-site healthcare system treating alcoholism and addiction to other drugs, as well as co-occurring medical and psychological conditions
  • Reported to company CEO and worked closely with company leadership and business development team
  • Developed and implemented annual marketing plan which included complex traditional and digital marketing strategies
  • Provided leadership to internal team consisting of marketing manager, social/content manager, marketing technologist, videographer
  • Guided external resources including public relations consultants, digital agency, copywriters, graphic designers, more
  • Tracked, analyzed and reported marketing progress and results

SDS MARCOM | 2015-2017

Marketing, Communications and Business Development Consultant

  • Independent consulting firm
  • Provided freelance services to clients on a project and/or interim basis

ENVISION HEALTHCARE | 2010 – 2015

Vice President, Traditional & Digital Marketing - Envision Healthcare | January, 2014-June, 2015

Vice President, Communications & Marketing - EmCare | April, 2010-December, 2013 (promoted to above position with parent company)

  • Envision Healthcare ($8 billion, 35,000 employees, NYSE-traded) owns and operates:
- EmCare - the nation’s largest physician practice management company with more than 12,000 affiliated physicians at +750 hospitals
- AMR - the nation’s largest ambulance company serving more than 2,200 communities
- Evolution Health - a national leader in population health management 
  • Worked closely with physician and non-physician presidents, CEOs, EVPs and other senior leaders
  • Partnered with Business Development on lead generation and acquisition programs
  • Partnered with Human Resources on candidate generation programs
  • Managed marketing department - oversaw a team of marketing professionals
  • Oversaw marketing and communications-oriented vendors including ad/PR agencies, digital specialists, writers, photographers, more
  • Provided primary strategy and oversight related to activities that drive brand awareness, recognition and growth
  • Managed development of annual marcom plans for all affiliated brands and subsidiary companies
  • Led traditional marketing activities including print, broadcast and outdoor advertising; public relations; events and trade shows
  • Led digital marketing activities including: websites; SEO; SEM; E-mail; social; and mobile marketing
  • Provided marcom consultation to leaders at many HCA, Tenet, CHS, UHS and USPI client hospitals
  • Introduced lead generation programs that contributed to exceeding sales goals for five consecutive years
  • Achieved $1.3 billion in new organic growth for EmCare over a three-year period
  • Developed and introduced new branding/identity and nomenclature program for EmCare's five service lines
  • Launched company's first e-mail, video, search engine and social marketing initiatives as well as speakers' bureau
  • Heavily involved in the creative and functional design of new websites for Envision Healthcare, EmCare, AMR and Evolution Health
  • Headed media tours and maintained relationships with editors at Modern Healthcare, Becker's Hospital Review and other trade journals
  • Directed sensitive news stories with Dallas Morning News, The New York Times and 60-Minutes

AMN HEALTHCARE | 2007 – 2010

Director, Marketing & Brand Strategy

  • The nation's largest healthcare-exclusive staffing firm; $1.5 billion, NYSE-traded
  • Served as Brand Manager for the company's physician brands (StaffCare and Merritt Hawkins) and allied health brand (MedTravelers)
  • Provided marketing leadership and support on select travel nursing brands
  • Worked daily with divisional presidents, EVPs and VPs
  • Developed and managed marcom plans designed to grow sales and candidate leads for each assigned brand
  • Grew Merritt Hawkins’ candidate leads 29% in 2007 and an additional 51% in 2008

ADDITIONAL EXPERIENCE

PARKSIDE PSYCHIATRIC HOSPITAL & CLINIC | Director, Business Development | 2005-2007

THE BERYL COMPANIES | Director, Marketing | 2003 - 2005

KPMG, LLP | Senior Director, Assurance Marketing – Southwest Region | 2001 - 2003

SOUTHERN METHODIST UNIVERSITY | Associate Director, Executive Development | 1998 - 2001

INTEGRITY PUBLISHING | National Sales Director, Editor | 1995-1998

AMERICAN FASTSIGNS INC | Vice President, Marketing | 1994-1995

BAYLOR RICHARDSON MEDICAL CENTER | Director, Marketing | 1992-1994

ACCESS HEALTH MARKETING | Director, Corporate Marketing & Brand Manager | 1989-1992

INTEGRIS BAPTIST MEDICAL CENTER | Director, National Marketing Services | 1987-1989

ADSOCIATES INC | Account Supervisor | 1983-1987

ROWLEY & LINDER ADVERTISING & PUBLIC RELATIONS | Account Executive | 1979-1983

HOSPITAL/HEALTHCARE SERVICES MARKETED

  • Emergency Medicine
  • Hospital Medicine
  • Ambulatory Care Clinic
  • Urgent Care Center
  • Occupational Medicine Clinic
  • Primary Care Physician Practices
  • Physician Recruiting
  • Physician Referral Programs
  • OB/GYN/Labor & Delivery
  • NCI-Designated Cancer Institute
  • Plastic Surgery Practice
  • Hand Surgery Center
  • Sexual Health Center
  • Eye Institute
  • Senior Membership Program
  • Rehabilitation Hospital
  • Orthopedic/Sports Medicine Center
  • Chemical Dependency Treatment Centers
  • Psychiatric Hospital & Clinic
  • Sleep Disorders Center
  • Community Health Fairs & Screenings
  • Fund-Raising Events & Campaigns
  • Professional Office Building Marketing
  • Hospital's 75th Anniversary Campaign

EDUCATION

  • MBA, Healthcare Management | Western Governors University
  • BA, Journalism with Minor in Business Marketing | Wichita State University

- Who’s Who Among Students In American Colleges

- Sigma Phi Epsilon – President, Senior Inter-Fraternity Council Member, Rush Chair, Scholarship Chair, Philanthropy Chair

- Kansas Student Representative to National Committee on Muscular Dystrophy

- MDA Dance-A-Thon Chair

- Homecoming King

  • AA, General Studies | Colby Community College 
- Who’s Who Among Students In Community Colleges
- Student Senator
- MDA Dance-A-Thon Co-Chair
- Gold Keys

PROFESSIONAL AFFILIATIONS

  • American College of Healthcare Executives (ACHE)
  • Society for Healthcare Strategy & Market Development (SHSMD)
  • Public Relations Society of America (PRSA)
  • Direct Marketing Association (DMA)

ACCOLADES

  • Winner of eight American Hospital Association’s Society for Healthcare Strategy & Market Development “Touchstone Awards”
  • Winner of 24 local American Association of Advertising Agencies’ “Addy Awards”
  • Winner of 2 district American Association of Advertising Agencies' "Addy Awards"
  • Winner of eight Healthcare Marketing Report-sponsored Healthcare Advertising Awards
  • Winner of two national “Telly Awards”
  • Winner of one Los Angeles Advertising Federation Award of Excellence
  • 4 times Becker's Hospital Review Most Effective Advertisements

PUBLISHING

  • Contributor to two books and one E-book

  • Editor of four coffee table publications
  • Editor and author of numerous white papers and case studies
  • Editor and author of numerous published articles for trade journals
  • Editor of numerous internal and external newsletters and magazines

CAUSES

  • Arts
  • Health
  • Animal Welfare

COMMUNITY INVOLVEMENT

  • Muscular Dystrophy Association - Representative to National Committee, Dance-A-Thon Chair, Telethon Locations Coordinator
  • Oklahoma Symphony Orchestra - Public Relations Committee - Biennial Fund-Raising Event Committee Manager
  • United Way - Employer Ambassador
  • Richardson Symphony Orchestra - Public Relations Committee
  • American Cancer Society - Richardson Chapter Board of Directors
  • AHA Heart Walk - Participant
  • Komen Walk For The Cure - Participant
  • Oklahoma Behavioral Health Coalition - Member
  • Tulsa Behavioral Health Coalition - Member
  • Tulsa Community Health Team - Member
  • AIDS Life Walk - Participant

SOFTWARE 

Proficient

  • Outlook
  • Word
  • Excel
  • PowerPoint

Familiar

  • InDesign
  • Photoshop
  • Illustrator
  • Acrobat
  • Salesforce.com
  • Goldmine
  • MS Dynamics
  • Success Factors
  • Pardot
  • Genius
  • Constant Contact
  • ExactTarget
  • Click Dimensions
  • Hubspot
  • Hootsuite
  • Broadbean
  • Marketo
  • SharpSpring
  • Kentico
  • WordPress
  • Brightcove
  • Hightail
  • Spyfu
  • Grammerly

PERSONAL

  • Born Oklahoma City
  • Former horseman - 21 national and 3 world championships
  • Avid tennis player and fan
  • Favorite business book: If It Ain't Broke ... Break It
  • Favorite movies: Silver Streak, Inglorious Basterds
  • Favorite vacation spots: beaches